about
Boo is a big-hearted creative agency helping global brands and ambitious scale-ups land big ideas. Built on curiosity and collaboration, Boo brings together a curious blend of brand-side and creative talent to create work that cuts through.
This rebrand focused on evolving Boo’s identity to better capture that spirit. The aim was to create something bold, playful, and full of personality while remaining flexible enough to work across a wide range of touchpoints.
The refreshed identity combined a confident wordmark, a playful ghost mascot, and a vibrant colour palette to create a brand that feels expressive, memorable, and ready to think louder.
credits
Creative Agency
Boo Agency
Creative Director
Izaak Flanders
Design Director
George Allen
Designer
Paris Scott
Web Developer
Subject Matter
Junior Creative
Nicolas Tissera
The Ghost is our playful brand mark. It adds personality and warmth while keeping the brand confident and modern. It supports the logo but never replaces it.
I worked with the Design Director to build Boo’s website, keeping things simple, stripped back, and easy to navigate. The focus was on letting the work speak while giving a clear sense of who we are. I worked closely with Subject Matter to make sure what we designed translated well in build, balancing ideas with what was actually possible.
