about
DDB Remedy is a healthcare creative agency driven by the belief that great ideas can create meaningful change. Working closely with clients, the agency combines strategy, creativity, and collaboration to turn ambitious ideas into work that makes things happen.
The rebrand set out to capture this mindset. At DDB Remedy, ideas don’t just live in strategy decks. They’re brought to life. This became the foundation of the brand platform “It Happens Here.”
Working closely with the creative director, I helped translate this idea into a bold and expressive identity, using confident typography, vibrant colour, and a flexible graphic language to bring the brand to life.
This resulted in an identity that reflects the agency’s energy and ambition, built around the belief that when the right people, ideas, and creativity come together, great things happen.
credits
Creative Agency
DDB Remedy
Creative Director
James Boomsma
Designer
Paris Scott
Copywriter
Leila Taheri
‘It Happens Here’ is the idea at the centre of the identity. A direct, confident statement about how the agency works. It’s expressed as a bold typographic lockup that acts as both a brand message and a graphic device, showing up consistently across the system.
The identity was built as a flexible system, applied across brand guidelines, print, digital, social, and merchandise. Using bold typography, vibrant colour, and a graphic language full of energy, each piece feels connected while still leaving room to adapt.
