From our first breath to our last, we are the main protagonist in our own life stories. The places we go. The people we meet. Our greatest triumphs. The extraordinary and the everyday. These experiences shape who we are and define how we’re remembered. Even when the details fade away, our stories live on.

Legacy is a funeral provider offering truly bespoke and personalised services, with profits reinvested back into the community. At the heart of the brand is the belief that people live on through the stories they leave behind. This idea became the foundation of Legacy’s rebrand, shifting its role from a traditional funeral service to a storytelling platform centred around the brand line 'Keep the Story Alive.'

Working closely with the creative director, I helped bring this new vision to life by developing a cohesive suite of brand elements. This included a full website design, environmental signage social media assets and traditional print materials. Each touchpoint was designed to support Legacy's renewed focus on warmth individuality and meaningful storytelling.