The campaign 'Special is for All of Us' for New Zealand Certified Builders highlighted the variety of unique, creative, and high-quality builds by NZCB builders, showing that building something special is possible for everyone, no matter the budget. It reinforced that 'special' isn’t defined by scale or cost, but by working with the right builder.

As part of the wider campaign, I designed a series of print and social assets that complemented the film work. Each execution focused on a different building story, using photography, restrained typography, and a consistent colour system to create distinction while maintaining cohesion across the set. The resulting design system was built to scale across print and digital channels.